Report history in brief
• 2009 idea, preliminary work, draft report
• 2010 work in collaboration with the KPMG Polska analytical team
• 2011 1st edition (KPMG as publisher)
• 2012-2022 subsequent editions (publisher: PBKG)
• 2024 10th edition – the content of the last edition was expanded to include the Ukrainian market
Over the 15 years since its first edition, the report has evolved, with the survey changing and content related to education
and vocational training being added. The latest edition included an analysis of the Ukrainian market and was expanded
to include a separate section devoted to China.
Another step in the Report history
• 2026 report will cover several Central European countries
The 11th editon of the report will cover the entire Central and Eastern European region – participants include:
Poland, Ukraine, Romania, Estonia, Bulgaria, Moldova, Serbia, and participation of Croatia, Slovakia, Austria, Hungary, Czechia
and Lithuania is in discussion.
This is the only report in Europe that provides a comprehensive analysis of the printing and printed packaging sector in this
region – not only in terms of market data but also business sentiment, adoption of new technologies, the industry’s alignment
with sustainable development principles, the state of vocational education, and workforce development. A unique element
is the analysis of the printing ink market and a projection of the industry’s future as seen through the eyes of its leaders.
Past editions of the report have been presented at major events such as DRUPA, underscoring its international recognition
and significance.
International cooperation in education will strengthen existing ties between business chambers and positively influence the
promotion of the sector globally.
Report 2026 in brief
• Quantitative data: the market’s impact on local economies
• Business sentiment analysis – overall and broken down by country
• Technological trends and their implementation in the region
• Level of alignment with sustainability requirements (ESG, certifications)
• Overview of the printing ink market
• Educational section – the influence and development of industry education, developed in consultation with leading
universities in France Italy and Turkey, reinforcing existing cooperation between academic institutions and business
organizations
• Supplementary analysis of the regional industry in China and Turkey (under negotiation), to ensure
a global dimension to the study
What’s new in the 2026 edition
• Highlights of selected research projects and innovations
• A segment promoting dual education at both secondary and higher education levels
• Study on the perception of the industry among students and pupils, as well as the impact of involving international
student teams in the research proces
Approached through the BEST framework: Business, Education, Science & Technology
Report versions
• Full version: general report (in English and local languages)
• Summary version: quantitative data and key insights (in English)
• Both available in PDF format
Report structure
The report consists of four interconnected volumes and a supplementary publication, which together provide
a comprehensive picture of the sector.
• Volume I – Macroeconomics and the Printing Market Overview
• Volume II – BEST: Business, Education, Science and Technology
• Volume III – Business Sentiment Survey
• Volume IV (the suplement) – The Chinese Market
Volume I – Macroeconomics and the Printing Market Overview
A comprehensive compendium of knowledge on the printing sector in Central Europe, presented from a macroeconomic
perspective. It outlines the market’s position within the broader European Union context and discusses the costs of
conducting business in this field. It highlights the sector’s importance to the economy by analyzing global production,
gross value added, employment, household incomes, and tax and contribution revenues.
Scope:
• Position of the printing market within the European Union
• Costs of running a business in the sector
• The sector’s contribution to the national economy
• Printing technologies and their evolution
• The inks and coatings market in the region
• Legal regulations
• Expert opinions
Volume II – BEST: Business, Education, Science and Technology
Education, science, and technological innovation in the printing sector. It discusses the role of higher and vocational
education in shaping the industry’s workforce, while also presenting research and analyses of modern technological
solutions, including digitalization, automation, robotics, and the use of artificial intelligence.
Scope:
• Higher and vocational education in the context of industry needs
• Scientific research and innovation in the printing sector
• Digitalization, automation, and artificial intelligence
• Corporate social responsibility and sustainable development
• Insights from the Turkish, French, and Italian markets
The volume is further enriched with contributions from partners in France, Italy, and Turkey, showcasing their
experiences and solutions in education and professional competence development within the printing sector.
Volume III – Business Sentiment Survey
Practical and research perspectives. It presents the results of surveys conducted among entrepreneurs in the printing
sector, covering assessments of the industry’s current condition, analyses of firms’ economic situations, and challenges
related to human capital management, including training and recruitment.
Scope:
• Results of surveys among printing sector entrepreneurs
• Assessment of the sector’s conditio
• Human resources management and skills development
• Implementation of innovations and new technologies
• Approach to ecology and sustainable development
• Position of countries within the Central European market
Volume IV (supplement) – The Chinese Market
In addition to the three main volumes, a separate publication is planned, devoted to the Chinese printing market.
Developed in cooperation with Chinese partners, it includes an overview of the local market as well as prospects for
trade, educational, and research cooperation between Europe and China.
Scope:
• Characteristics of the Chinese printing market
• Prospects for economic cooperation
• Educational and scientific collaboration
• Opportunities for the development of bilateral relations
Local and International cooperation
We cooperate and expand our cooperation with local and international:
• Business chambers
• Educational and scientific institutions and partners
• Professionals
• Specialists (DTP, publishing, editing, design, IT)
Timeline
June-September 2025
• Development of questions for the questionnaire // Fundraising
September-December 2025
• Transfering the questionnaire to online platform and final translations // Fundraising
• Gathering material for the sections of the report in volumes I & II
January-March 2026
• Sending out questionnaire and gathering results // Fundraising
• Gathering material for all sections of the report – education, social responsibility, patronages, interviews and articles
April-May 2026
• Analysis of gathered information // Translations // editorial work and preparing final publication
2nd half 2026 Report publication
Publication details 1
The 2026 Report will be released as a special exclusive edition, comprising three volumes presented and suplement
in an elegant, custom-designed case with exclusive finishing.
We still work on the graphic form and discuss with our partners and industry specialist the final concept* to demonstrate
the possibilities of the modern printing industry in the digital era. Process is visible in the sketches
Publication details 2
The 2026 Report will be released as a special exclusive edition, comprising three volumes presented and suplement in an elegant, custom-designed case with exclusive finishing.
We still work on the graphic form and discuss with our partners and industry specialist the final concept* to demonstrate the possibilities of the modern printing industry in the digital era. Process is visible in the sketches
Promotion and education
• Report special KVs and one pager
• Dedicated Report Landing Page linked to partnres’ web sites
• Social Media Facebook, LinkedIn, YouTube
• Email marketing
• A competition for students of vocational schools and universities for graphic design ideas
• Educational posts, podcast, blog „how we work on the report” (under development)